PROJECT BACKGROUND

The name "The Wall Banana" is inspired by the famous artwork by Maurizio Cattelan, where a banana was duct-taped to a wall and titled "Comedian." This artwork raises intriguing questions about the nature of art and its value. One of the interesting aspects of this piece is that it emphasizes the concept or idea over the physical object, as the banana is destined to decay and be replaced. The certificate of art represents the investment in the idea rather than the tangible item. The banana on the wall can be seen as a commentary on the commodification of art, making a statement that art should be accessible to everyone. By using a common object like a banana, the artwork challenges the notion that art is only for the wealthy. It also pokes fun at the absurdity of the art world, where the value of art is often dictated by the whims of collectors. Andy Warhol famously said, “Art is whatever you can get away with,” and the banana on the wall embodies this idea perfectly. It shows that art does not need to be complex or expensive to be meaningful. This concept makes "The Wall Banana" a fitting title for our newspaper, which aims to break stereotypes and make contemporary art approachable and engaging for all. Additionally, The Wall Banana newspaper itself breaks conventions by opening from the left edge, unlike traditional newspapers that open from the right. This unique design choice further emphasizes our mission to challenge norms and attract a diverse audience.

ABOUT

As an innovative publication, The Wall Banana aims to demystify Contemporary Art, fostering a deeper connection between the art world and the general public. By offering insightful articles, interactive features, and bold copywriting, this newspaper provides readers with a unique platform to explore, understand, and appreciate the diverse and dynamic nature of contemporary art.

TARGET AUDIENCE

Ages 30+