Ponyo Peeps: There's so much more to see

Branding

Packaging

Motion Graphics

ABOUT

Ponyo Peeps emerges as a brand dedicated to crafting eco-friendly eyewear for children. Ponyo Peeps was carefully chosen as the name for our brand to encapsulate the inquisitive and adventurous spirit of children. In Nepali, the term 'Ponyo' denotes a bamboo-eating animal, paying homage to the red panda's habitat, which serves as the mascot of our brand. Meanwhile, in Japanese, 'Ponyo' translates to 'soft' or 'squishy,' perfectly encapsulating the charm and appeal we aim to evoke for our young audience. "Peeps" reflects the playful act of kids peeping around, eager to explore and uncover the wonders of the world.

TARGET AUDIENCE

Ages 4-12

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