Motion Graphics
Animation
Illustration
Editing
ABOUT
The motion graphics for Sub-Urban's "Cradles" employ an achromatic color scheme with bold red accents to visually enhance the dark narrative. The storyline follows a character subjected to child abuse and violent parents, exploring the emotional toll of such trauma. Using desaturation to signify emotional numbness, the motion graphics navigate the protagonist's journey to a tragic climax where, feeling trapped, he takes his own life as a perceived escape. The visuals aim to evoke empathy, employing subtlety in animations and symbolism to create a powerful and thought-provoking accompaniment to the haunting lyrics of the song, addressing the challenging themes with sensitivity.
Animation
Illustration
Editing
ABOUT
An infographic in motion graphics detailing the process of making a payment using UPI (Unified Payments Interface). The video tutorial features a character acting as a news anchor, guiding viewers through the steps. While vibrant colors and engaging illustrations cater to the younger audience, the headline and the video reel clearly explain each step, making the video both informative and visually appealing.
