PROJECT BACKGROUND

Kiai was conceptualized as a branding pitch for a joint venture restaurant combining the cuisines of a Japanese and a Korean restaurant into a unique fusion dining experience. The theme revolved around a playful rivalry between the two cuisines, showcasing their distinctive flavors and traditions in a vibrant and competitive culinary setting. This approach aimed to create an engaging narrative where the fusion of these cultures sparks intrigue and excitement among diners.

ABOUT

Kiai is an immersive culinary experience where the fiery spirit of Korean cuisine meets the disciplined artistry of Japanese flavors. Derived from the martial arts shout "KIAI" combining "Ki", representing energy or life force, and "Ai," symbolizing harmony or union, it embodies the passion and precision that define this ultimate culinary showdown. Here, every dish tells a story, blending traditional techniques with bold innovation.

TARGET AUDIENCE

Ages 16+